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October 14, 2004
Abilify

I've been walking around with one of those medication advertisement sticky notes for the past day or so (you know, those sticky pads that your doctor has with some medication name plastered all over it that they get as promos with their sample meds), as my doctor recommended a good Park Slope plumber and the only paper around happened to be that pad. It's been stuck on top of my work notebook, which I carry everywhere.
This morning I looked down at it, preparing to call the plumber, and noticed the name of the medication. It is called Abilify, which I thought was quite humorous, as it reminded me of a word that Damon Wayans would have used with his homeless character in In Living Color.
I should like to abilify you...
Take this medication and you will be abilified....
It made me giggle for a while. I even began to think about how funny little t-shirts could be created using the term abilify...that is, until I followed the abilify.com website and realized that it was a medication for schizophrenia.
It's weird how medications have such random names. Abilify could mean anything. When will the day come that the names of medications reflect what they do? I mean, why not call a fertility drug Procreate, etc.? I'm sure there's an industry just for creating these names.
Next new medication: Potentiate. You name the ailment that needs that one.
Posted by callalillie at October 14, 2004 1:00 AM | Mental Health
, WTF?
This drug will abilify you to live a normal life!
Gah. It kills me that there are huge teams of marketing brainiacs who get paid way more than I've ever made in my life to sit around in a room and toss around ridiculous names for drugs. (You know the old saying about a camel being a horse designed by a committee...)
Early on in their mysterious ad campaign, I actually thought Acela was some sort of new drug. My guess was arthritis medication.
Posted by: abby at October 14, 2004 9:07 AM
isn't there a procrit? if so, they probably just changed the name because it was too similar to procreate.
Posted by: tien at October 14, 2004 9:07 AM
Abilify reminds me of a made up word that Bush would use in a speech.
The New Yorker had a great cartoon about a year ago with made up names-- it was hilarious...but also way to close to reality. I'll have to go look for that.
Isn't procrit for kidney disease or something? Or cancer?
I thought Acela was a drug, too. And I also secretly hoped that Nexium, aka "The Purple Pill," was some sort of medication that I might need...because, let's face it, how often does your medication get to be a pretty color? Sadly, that's probably a hook that the marketers thought of ahead of time....
Posted by: corie at October 14, 2004 9:14 AM
procrit is related to cancer, it is used to increase red blood cell count for people undergoing chemotherapy. the effect is an increase in energy for the person using it. i would say your potentiate would also be a good name for a similar type of drug (it reminds me of potential energy, charging something).
i think the ed drug names are especially funny, though for cialis, you'll have to look @ its generic name of TADA!-lafil to get the laugh.
Posted by: jason at October 14, 2004 9:46 AM
try CAVERJECT and CHRONULAC.
we do not speak the name cialis. we hate cialis, if only for the 8 million spam messages per day that we get about them.
Posted by: corie at October 14, 2004 11:02 AM
Abilify (verb) - to talk up one's abilities in such a way that people may actually think you have some, an action used mostly in a) presidential campaigns, b) job interviews, and c) blind dates. Likely coined by a Republican.
Posted by: Ayelet at October 14, 2004 12:14 PM
The president had a great one last night: pay-go. He meant to say "pay as you go" but kinda forgot some words and then stuck to his guns, saying "pay-go" about four times!
I'm sure there's a gas station/convenience store, somewhere, called Pay-Go.
Posted by: matt at October 14, 2004 1:25 PM
Kerry totally laughed out loud at the pay-go thing, too. It was great.
Yeah, nexium looks awesome! How bout those commercials where the sun is made of a great big Nexium! It's like Tootsie Rolls!
Posted by: abby at October 14, 2004 2:23 PM
Apparently, a portion of the world were laughing out loud at the spittle stuck in the corner of Bush's mouth...see paragraph five of this article. I didn't notice, as I have a 13" screen.
Posted by: corie at October 14, 2004 2:40 PM
that sure was pretty. they should've stopped the debate and had one of his advisors wipe his mouth. he's like the kid that always needs mom with him, as he makes stupid decisions and gets himself in trouble.
chronulac - a time released lactase pill for people with lactose intolerance.
i can't come up with anything for caverject.
Posted by: jason at October 14, 2004 3:48 PM
My husband works in the pharmacy of a cancer hospital that is frequented by drug reps. We have two shiny red Procrit travel mugs, a ton of those little stress ball things shaped like red blood cells that our cat has taken over as toys, and so many pens I doubt we will ever run out or forget the name Procrit. The amount of drug paraphernalia he receives is insane, although I have to say the Viagra fridge magnets crack me up. Oh, yeah, we also have a bunch of those drug pads around the house as well; the Mr. is notorious for sticking them, and a handful pens, in the pockets of his scrubs then forgetting to empty them out as he leaves the hospital.
Posted by: eliza at October 19, 2004 12:27 PM